Google and Facebook marketing are two of the most powerful digital advertising platforms, each offering unique ways to reach target audiences.
Google Marketing
Google Ads primarily focuses on search intent, meaning businesses can show ads to people actively looking for products or services. This includes:
- Search Ads - Appear at the top of Google search results when users type in relevant keywords.
- Display Ads - Visual banner ads shown across websites within Google’s network.
- YouTube Ads - Video ads appearing before or during YouTube content.
Facebook Marketing
Facebook (and Instagram) marketing focuses on audience targeting rather than search intent. Businesses can reach users based on demographics, interests, and behaviors. Key ad types include:
- News Feed Ads - Appear as sponsored posts in users’ feeds.
- Story Ads - Full-screen vertical ads on Facebook and Instagram Stories.
- Retargeting Ads - Show ads to people who’ve visited your website or engaged with your brand.
Both platforms use data-driven targeting to maximize ad effectiveness, but Google captures people actively searching, while Facebook builds brand awareness by showing ads to the right audience based on interests and behavior. We use both for a balanced digital strategy.
The following is our 2024 Digital Advertising Review and Analytics Report. We partner with Digital Intersection, also our website host, on all our Digital Advertising. This advertising is what drives potential customers to our website. All campaigns offer a call to action (i.e. “Call Now”, “Apply Now”, “Contact Us”, “Speak to a Lender”, etc.) This report tells us how many of these potential customers, clicked, called, applied, ventured to other pages on our site, how long they stayed on our site, etc.
We thought this info would be helpful for our staff to understand where much of our new business is coming from and the campaigns we have been focused on.
If you have any questions, please feel free to reach out to me (Jeana Shelton).
